Enter what a pack costs and how many you buy a week. We multiply it out to a year and ten years, then show what the same money could become if you invested it instead.
This is not about willpower or lectures — just the number. Many people find the yearly figure is the nudge that finally makes quitting feel worth it.
How it's worked out
Yearly cost = price × times per week × 52. The “if invested” figures assume you put the same amount in each year and it grows at the rate you set (default 7%) — an ordinary annuity. They're estimates to show scale, not guaranteed returns.